The client, Christina, knew she needed a website but tech is not her comfort zone. After running a successful lingerie business for many years, she knew she needed to quit running from the inevitable and join the rest of the retail world, online. She needed an e-commerce solution to compliment her brick and mortar retail location. Because she deals with a lot of product variations, she needed the ability to manage her site and and add new products with ease.
With her boutique being located in a vacation destination, she wanted a way to continue business with her customers in the off season.
The best approach for Christina was to chose a current, pre-existing WordPress theme that supported WooCommerce. We were able to spend a great deal of time customizing her theme, in order to compliment her existing branding.
Christina D now has an online presence that affords her the opportunity to stay in touch with her customers 12 months out of the year. She has been able to increase her sales through her online store, allowing her business to expand beyond the boundaries of her beachside destination.