You're rolling along doing your thing. Business is pretty good. Nothing extraordinary, nothing terrible. Things could be better but you're decided to be content with the current state of things. And then...something happens to disrupt your comfort zone. Maybe a client pulls back or worse, leaves. Maybe the political climate strains your revenue stream. Maybe technology is slowly eeking you out of your category. And now you've gone from pseudo-content to Oh sh!&!
When this happens there is one of three moves you can make.
- Do nothing. Wait it out and see if things miraculously get better. And keep trying to do things how you've been doing them.
- Give up. Shut it all down, and try and find a job with a regular paycheck.
- Make a shift that allows you to lean into the "setback" and use it to boost you in a better direction. The direction you've always wanted to go.
Yea...your mouth would obviously say you're going to choose the latter, but would you? This is the time you will see the real business G's stand up. The ones that get their minds right and refuse to let minor external situations determine their futures. So you must ask yourself, "Is this a real setback, or can I use this to shift me into something way better than I ever imagined?" Sometimes setbacks are divinely designed to do just that.